Marketing To The Generations – from “The Greatest Generation” to Gen Y
JOIN US-Breakfast Networking Meeting: Thursday, November 17, 2011 at 9 a.m – 10:45 a.m.- ALSO at this meeting-consider showcasing your business by renting a table space- details below
Don’t let a generation gap foil your marketing. If you want to be successful, you need to define your target market and then tailor your message (and your choice of media) to the generations. Learn to sell across the ages. So what turns on boomer buyers? What kind of sizzle sells to Gen Xers?
You’ll get the answers to these questions and meet the generations and find out what makes each generation unique and how you can sell more effectively to clients and customers of all ages.
About the speaker: Katherine B. Klicko is an interior designer and graduate of Fairleigh Dickinson University who received her design education at Parsons School of Design in New York City and her sales expertise at Northwestern Mutual and numerous seminars. During her almost 25 years as a designer, she has served clients across various generational demographics and personality types. She will take a personal approach and share her insights into what each generation considers their “hot button”, how they define success and the best approach to take to turn prospects into buyers.
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at: The Fuel Good Cafe, 1250 Route 31 North, Lebanon, NJ 08833 ( mailing address) the actual location is Annandale at the corner of Route 31 North and Molasses Hill Road (there is NO sign, it is the business right at that corner)
Cost : NJAWBO Members (any NJAWBO chapter) $15, Non-Members $20. Price includes Continental Breakfast.
Table: For members add $10 ($15 to attend and $10 for a table = $25) and to non-members for an extra $15 ($20 to attend and $15 for a table = $35).
If you’re interested in attending, please E-mail Celeste Martin, Marketing VP, at onecentral@mac.com or phone her at (908) 537-9909.
To rent a table space please contact Katherine Klicko, VP of Programs to at (908) 782-8311 or E-mail: kbkwbo@embarqmail.com
HOLD THE DATE- PARTY!
The Hunterdon NJAWBO Annual Christmas/Holiday Party Luncheon is Thursday, Dec. 15 at 12 noon at Brunello’s Trattoria, Route 579 & Old Croton Road, Flemington
